About Ireland- IreBakes

Hey. I’m Ireland- a self taught baker of 4 years. I’ve grown up in a family where cooking & baking are a way of life, for that reason I always knew baking would be something special to me. When I first started out in the kitchen I repeatedly asked myself the same question- why? I was eager to learn, not only the science behind baking, but what that meant for me.

Over the past 4(ish) years that’s exactly what I’ve done. I spent countless days in the kitchen, testing and what I would say in my opinion is- having fun. Don’t get me wrong, there’s always the classic “Oops I forgot to add baking soda!” or the “Oh no, I forgot to set a timer.” That last one happens a little more than I’d like to admit.

Fast forward to August of 2020, after a lot of fails, a lot of learning, and surprisingly a lot (and maybe a little too much) technology- Bake it Smarter was born. I’m beyond thrilled to share what I have learned with you. I believe learning how ingredients interact with each other, and why you are adding them is the key to bypassing all those years of “experience” and heading strait to becoming a truly skillful baker.