Bake it Smarter

Online baking classes focused on the why behind food.

Here’s the idea…

LIVE Classes

LIVE classes hosted by me (hey, hi, hello I’m Ireland), alongside the adjoining tested recipe guide, tips, more!

On-Demand Classes

On-Demand classes released via video alongside the adjoining tested recipe guide, tips, more!

Private Classes

Private baking classes hosted by Ireland. A LIVE, private class completely tailored to you and your party.

 

The Cookies

We’ve officially deemed these “The Cookies” because that’s what they are. They’re crispy, chewy, and everything a good cookie should be.

 

All Recipes

Become a Member…

Gain access to over 100 past and forthcoming member-exclusive recipe guides, 24/7 access to a community of like-minded baking enthusiasts, and more…

Meet Ireland

 

Hey, hi, what up? It’s Ireland.

I’m a self-taught baker of 10 years. I’ve grown up in a family where cooking & baking are simply just a way of life. I was reminded from a young age that baking would always be something special to me. When I first started out in the kitchen I found myself asking the same question over and over, why? Why do we add the ingredients we do or perform the techniques we do? I was eager to learn, not only the science behind baking but what that meant for me. Fast forward to today, after a lot of learning and a lot of fails (!!!), I’m able to share what I have learned with you. I’m all about making the science behind baking easy, fun, and accessible to learn. I believe learning how ingredients interact with each other, and why you are adding them is the key to becoming a truly skillful baker.